What the Buyer Sees

You see worn carpet, a red wall, peeling wallpaper, and an outdated kitchen—and believe buyers can see past it. They won’t. Buyers aren’t buying potential; they’re buying a feeling. And right now, your home feels like work.

When they walk in, they start calculating: flooring $15K, paint $5K, kitchen $40K, bathrooms $25K. They’re not dreaming—they’re adding up headaches. They see savings evaporating, weekends lost to Home Depot, and months of renovation dust. Then they tour the next home—fresh paint, new floors, move-in ready. That one gets the offer. Yours gets, “We’ll think about it.”

Pricing below market doesn’t fix it. Buyers still subtract the cost of updates. In real estate, potential is the seller’s job to create—not the buyer’s job to imagine. Fix it, or price it like the project it is.

✨ Thinking of selling? Let’s talk about what today’s buyers are really looking for—and how to make your home the one they fall in love with.